Measured by active membership
Customer retention
A reason to stay connected to the store between purchases, held in one membership record.
The platform
One connected platform for the ownership relationship.
Driver Benefits Network™ brings the member experience, dealer operations, partner participation and ownership data into a single enterprise ecosystem.
One ecosystem
- Member
- Signed in01
- Dealer
- Store level02
- Enterprise
- Group level03
- Data
- Shared04
Membership, benefits, vehicle and dealer in one experience.
Members, activations, visits and contact in one portal.
Locations, roles, configuration and reporting, centrally administered.
Every surface reads and writes the same record.
Deployed on top of the CRM, BDC and marketing stack already in place.
Why it matters
The relationship ends at the sale. It shouldn't.
Ownership lasts years. Most systems only see the transaction.
Why it matters
The relationship ends at the sale. It shouldn't.
Dealers rent attention with discounts, then lose it when the offer ends. Driver Benefits replaces pressure with value the customer keeps — across the years they own the vehicle.
Old journey
- 01Lead
- 02Conversation
- 03Appointment Request
- 04Resistance
- 05Lost Opportunity
New journey
- 01Lead
- 02Conversation
- 03Driver Benefits Invitation
- 04Value Appointment
- 05Visit
- 06Purchase
- 07Retention
The ecosystem
One center. Eleven connected surfaces.
Select any surface to see the capability it carries.
The ecosystem
One center. Eleven connected surfaces.
Benefits, engagement, communication and ownership data move across one platform. Select any surface to see what it carries.
Connected surface
Member Experience™
The customer-facing surface: membership status, benefits, vehicle and dealer, in one signed-in experience.
- Connected to
- One data layer
- Administered from
- One platform
Every surface reads and writes to the same record of the relationship. Nothing here is a separate product bolted on afterwards.
The tour
One platform. Two vantage points.
Switch between the member view and the operator view.
The tour
One platform. Two vantage points.
The same system, seen from both sides of the relationship. Switch views to explore each one.
Keyboard:←→switch views,HomeEndjump to first or last,Escreturns focus to the view switcher.
What the customer actually holds.
A digital membership card, a rewards balance, a vehicle profile and a direct line to the store — under the dealership's brand.
Digital membership card
Mobile walletMember Experience™
Jordan A. Reyes
2024 Grand Touring · Member since 2026
DBN · 4820 1157
ActiveRewards balance
1,240
pointsNext reward tier at 2,000 points.
Card status
- Added to mobile walletSynced
- Membership term12 months
- Scans at service driveEnabled
- Program brandDealership
Member dashboard
Signed in9
Benefits active
3
Visits this year
Apr 12
Next service
Vehicle profile
- Vehicle
- 2024 Grand Touring
- VIN
- ···· 41982
- Mileage
- 18,410
- Dealer
- North
Maintenance history
- Mar 14Oil & filter service
- Nov 02Tire rotation
- Jun 21Multi-point inspection
Service reminders
Scheduled- Oil service dueIn 3 weeks
- Tire rotationAt 21,000 mi
- Registration renewalAug
Dealer contact
One tapNorth Store
Service · Parts · Membership support
CallMessageBook
Every contact is recorded against the member's vehicle record.
Business outcomes
What the platform is built to influence.
Outcome by outcome, and how each one is measured.
Business outcomes
What the platform is built to influence.
Each outcome states what the platform is designed to affect and what the dealership can measure. Results reflect each partner's own program.
Measured by booked visits
Service-lane utilization
Benefits that are redeemed in the service drive give the lane a standing reason to be used.
Measured across the ownership cycle
Customer lifetime value
Value is tracked over the life of the vehicle rather than the single transaction.
Measured by attached benefits
F&I product value
Protection and benefits presented as an ongoing experience, not paperwork at signing.
Measured by repeat engagement
Dealership loyalty
The membership belongs to the store's brand, so the relationship stays with the store.
Measured by recorded interactions
Engagement frequency
Reminders, redemptions and updates create regular, welcome contact points.
Measured by redemption activity
Benefit utilization
Utilization is visible per benefit, so the program can be tuned to what customers use.
Measured by service opportunity
Fixed-operations revenue potential
Every activated member represents a known, contactable service opportunity.
Measured by record completeness
Ownership-experience visibility
Vehicle, service and benefit history in one place instead of scattered across systems.
The platform connects customer benefits, dealership engagement, service opportunities and ownership data within one unified ecosystem.
Reporting reflects each partner's own program data.
The difference
The architecture is the difference.
One stack. Every experience operating inside it.
The difference
The architecture is the difference.
Most programs are a benefit list with a portal attached. This is one shared stack — built for groups, with every experience operating inside it.
- 01
Driver Benefits Network™
The platform of record for the ownership relationship.
Program configurationBrand delivery - 02
Member Experience™
The signed-in customer surface across web and mobile.
MembershipVehicleBenefits - 03
Dealer Portal
Store-level operation of the program.
MembersActivityContact - 04
Partner Portal
Controlled participation for program partners.
OfferingTermsAccess - 05
Enterprise Dashboard
Centralized administration across locations and roles.
LocationsRolesReporting - 06
Rewards Engine
Earning, eligibility and redemption logic.
EarnRedeemRules - 07
Benefits Marketplace
The benefit catalog presented under the partner brand.
CatalogEligibility - 08
Communication Layer
Reminders, confirmations and program messaging.
RemindersNotifications - 09
Connected Data Infrastructure
One record shared by every surface above it.
MembersVehiclesActivity
Shared infrastructure, connected experiences, centralized administration. New modules join the same data layer rather than starting a new system beside it.
Next step
Experience the future of dealer customer engagement.
A working demonstration, run against the platform itself.
The decision
Experience the future of dealer customer engagement.
Driver Benefits Network™ transforms the vehicle ownership experience into an ongoing connection between the customer, the dealership and the benefits that create lasting value.
What the platform supports
- Long-term customer engagementAcross the ownership period
- Dealership retentionHeld under the store's brand
- Recurring service opportunitiesCreated by benefit usage
- Measurable program activityRecorded as it happens
- Scalable enterprise growthOne configuration, many locations
The Customer Engagement Engine™
Everything here runs on one methodology.
The platform exists to run the Engine. Twelve stages, from first conversation to lifetime value.
Explore the Engine- 01Awareness
- 02Conversation
- 03Appointment
- 04Membership
- 05Purchase
- 06Protection
- 07Service
- 08Education
- 09Communication
- 10Referral
- 11Repeat purchase
- 12Customer lifetime value