Franchise dealer pilot
A multi-rooftop franchise group is using Driver Benefits as the reason its BDC gives customers to come in for a test drive, with no purchase required.
The challenge
Inbound and outbound calls ended without a reason to visit. Appointments were set on price conversations, and show rates suffered.
What we deployed
- Driver Benefits invitation added to inbound, outbound, and AI call scripts.
- Customer offer page sent by text and email before every appointment.
- Benefits package activated on site after the visit, with no purchase required.
- Weekly reporting on appointments set, show rate, activations, and repeat visits.
Reported results
- Appointments set
- Pending
- Show rate
- Pending
- Packages activated
- Pending
- Repeat visits
- Pending
Reporting period open — results publish after the first full 90 days.